CVR from CRO
VI
Analytics & CRO
The books never lie
If the books lie, every other channel is guessing. We install one source of truth, then run experiments that compound.
+38%
CVR / median outcome
Typical outcomes / Mafia Growth
+38%
CVR from CRO
99%
tracking accuracy
1
source of truth
Revenue ledger
How this service is judged
You distrust your current numbers or cannot answer where revenue comes from.
Event integrity and server-side match quality
The brief
The books never lie. We install one source of truth, server-side tracking that survives cookie loss, multi-touch attribution, and a live dashboard so you always know exactly what your money is doing.
Then we get relentless: continuous A/B testing and conversion-rate optimization that compound month over month, turning insight into a permanent, unfair advantage.
Attribution without action is wallpaper. We connect spend to pipeline to collected revenue, then put a prioritized experiment backlog on a cadence your traffic can actually power.
We only claim what we can measure. Tests call on significance, not founder instinct, and every dashboard is designed for operators and boards, not vanity screenshots.
The edge
If we can’t measure it, we don’t claim it.
What you get
- Server-side tracking setup
- Multi-touch attribution
- Live executive dashboards
- A/B testing & CRO
Fit signals
This service is for you if…
You distrust your current numbers or cannot answer where revenue comes from.
You have enough traffic to run meaningful experiments, or need tracking fixed first.
Multiple channels spend money and nobody agrees on credit.
Leadership wants a live dashboard, not monthly slide archaeology.
How we operate
- 01
Intake & sit-down
We learn the business, the numbers, and the goal before we touch a dollar. - 02
Signal audit
We map the territory: audiences, competitors, and the fastest path to return. - 03
Build & launch
Tracking, creative, and campaigns shipped in the first two weeks. - 04
Optimize & scale
Daily ops and a live war room until every dollar earns its keep.
How the work runs
- Server-side tracking as the foundation, a single, accurate source of truth (GA4 plus server-side/CAPI) that survives cookie loss, ad-blockers and iOS, so every downstream decision rests on real data.
- Attribution modeling, multi-touch models that show what’s actually driving revenue, so budget moves to the channels that earn it instead of the ones that claim it.
- Dashboard design, one live executive dashboard tying spend to pipeline to return, readable at a glance and trusted by your board.
- An experiment cadence, a continuous A/B testing program with a prioritized backlog, so conversion rate compounds month over month instead of drifting.
- Rigorous measurement, we only claim what we can measure; every test is called on statistical significance, not a hunch.
Your first 90 days
- Weeks 1-2: a tracking audit and server-side setup, with the data layer and key events verified end to end.
- Month 1: the live dashboard built and the attribution model in place, one source of truth everyone trusts.
- Month 3: a running experiment program with the first winning tests shipped and a compounding CVR trend visible.
What “done” looks like
- Events verified from browser to server to ad platforms.
- A board-readable dashboard tied to collected revenue definitions.
- A living CRO backlog with owners, hypotheses, and ship dates.
Operating detail
How the machine actually runs
Foundation first
Tracking audit, data layer, and CAPI before any clever attribution model. Broken inputs produce confident lies.
Multi-touch that operators use
Models that move budget weekly, not academic diagrams that never touch a media plan.
CRO with a backlog
Prioritized tests sized to your traffic. We ship, measure, and roll winners, continuously.
The scoreboard
What we measure on the cycle
Event integrity and server-side match quality
Attributed revenue vs. platform-claimed return
Experiment win rate and cumulative CVR lift
Dashboard adoption, if nobody opens it, it failed
Proof
Clean, server-side measurement is what let a prepaid perfume brand optimize toward real, collected revenue past a 20× return, and what keeps a four-channel fashion account honest about which auction actually earns the blend.
Good questions
Will this work without cookies?
Yes, server-side tracking and CAPI are exactly how we keep measurement accurate as third-party cookies disappear. That’s the point of the setup.
How is CRO priced and scoped?
CRO runs as an ongoing experiment program, a prioritized test backlog shipped on a steady cadence. We scope the volume to your traffic so tests reach significance.
What do you need to get started?
Access to your site, analytics, ad accounts and any existing dashboards. We audit what’s there, fix what’s broken, and build the single source of truth from it.
Do you replace our BI team?
We complement them. We own marketing measurement integrity and CRO execution; enterprise BI can still sit upstream for finance.
Next move
Ready to put it in writing?
Book a 15-min fit call. We audit fit, write the target and the 6× floor, and only invoice the agency fee if both gates clear.
Book a fit call