median blended ROAS
II
Performance Marketing
Meta / Google / TikTok
Paid media is rent with a receipt. We run Meta, Google, and TikTok as one system that pays that rent, or we cut it.
7.5×
ROAS / median outcome
Typical outcomes / Mafia Growth
7.5×
median blended ROAS
-41%
cost per lead
2 wks
to first optimization
Revenue ledger
How this service is judged
You can fund a client-owned media budget large enough to exit learning and generate reliable signal.
Blended ROAS and contribution after refunds/cancellations
The brief
Paid media is where discipline pays rent. We run Meta, Google, and TikTok as one connected system, not three disconnected dashboards, so budget flows to whatever is printing return today, not last month.
Every account gets a creative-testing engine, server-side tracking, and daily hands on the controls. We kill losers fast, scale winners faster, and defend every dirham of spend with numbers you can read at a glance.
Creative is half the media plan. Hooks, angles, and formats are tested on a near-daily cadence before ROAS ever gets to vote. If the outbound CTR is dead, we do not pretend bidding will save it.
You keep the ad accounts, the audiences, and the data. Our job is operating depth: structure, testing, budget routing, and a written target with a 6× collected-revenue floor, or the agency invoice is $0.
The edge
We don’t buy clicks. We buy customers, and we can prove which is which.
What you get
- Paid search & social buying
- Creative testing frameworks
- Landing & funnel CRO
- Daily bid & budget ops
Fit signals
This service is for you if…
You can fund a client-owned media budget large enough to exit learning and generate reliable signal.
Margins support paid acquisition after creative, shipping, and refunds, not just top-line vanity ROAS.
Someone on your side can approve creative within days, not quarters.
You want operators, not a slide deck of “recommendations” with no hands on the account.
How we operate
- 01
Intake & sit-down
We learn the business, the numbers, and the goal before we touch a dollar. - 02
Signal audit
We map the territory: audiences, competitors, and the fastest path to return. - 03
Build & launch
Tracking, creative, and campaigns shipped in the first two weeks. - 04
Optimize & scale
Daily ops and a live war room until every dollar earns its keep.
How the work runs
- Account structure built for signal, a lean set of CBO campaigns fed enough conversions to exit the learning phase, instead of a sprawl of starved ad sets.
- A creative-testing engine, new angles, hooks and formats shipped on a near-daily cadence, judged on outbound CTR and cost per landing-page view before ROAS ever enters the picture.
- Clear kill and scale rules, losers cut within days; winners laddered up in measured increments so the algorithm never loses its learning and CPA stays flat as spend rises.
- Server-side tracking under everything, conversion signal that survives cookie loss and iOS, so the platforms optimize toward real buyers, not proxies.
- One connected system across Meta, Google and TikTok, budget flows weekly to whichever auction is returning best, not split blindly across three dashboards.
Your first 90 days
- Weeks 1-2: a tracking and pixel/CAPI audit, an account restructure, and the first testing layer live against a clear blended-ROAS target.
- Month 1: winning angles identified and scaled through consolidated campaigns; the losers already cut.
- Month 3: a stable, scalable account with a repeatable creative pipeline and a blended return you can plan inventory and cash flow around.
Guardrails we write before launch
- Written target, 6× verified collected-revenue floor, and verification source.
- Cycle window and profitability guardrail (margin / CAC) from the audit.
- Creative SLA and decision owner so tests never sit in a queue.
Operating detail
How the machine actually runs
Structure for signal
Lean CBO structures fed with enough conversions to leave learning. We refuse ad-set sprawl that starves every test and keeps the algorithm guessing.
Kill and scale rules
Losers die in days. Winners ladder up in measured steps so CPA stays flat as spend rises. The rules are written before launch, not improvised after a bad Friday.
Server-side truth
CAPI and clean events mean platforms optimize toward buyers, not cookies. Without signal, every bid strategy is theatre.
The scoreboard
What we measure on the cycle
Blended ROAS and contribution after refunds/cancellations
Cost per purchase / qualified lead by channel and campaign
Creative CTR, hook survival rate, and time-to-kill
Server-side conversion match quality and event integrity
Proof
A women’s-fashion brand scaled across four ad auctions while holding a healthy blended return; a fashion store hit about 9× on ruthless creative testing; a fragrance brand consolidated to 10.5× at scale. Same discipline, different niches.
Good questions
Do you manage the ad budget, or is that separate?
Ad spend is a client-funded direct cost and stays in your own accounts, you always own the ad account, audiences, and data. Our fixed agency fee covers the agreed cycle scope; it does not include the media budget.
What’s the minimum to run paid with you?
The audit must confirm clean measurement, viable margins, enough capacity, and a client-funded media budget large enough to gather reliable signal. We then write the target, 6× revenue floor, verification source, cycle window, and profitability guardrail before launch.
How soon will we see results?
Paid usually shows first signals within two weeks. Reliable, scalable return typically settles by month two or three, once the winning creative is found and consolidated.
Will you work only Meta?
We run the auctions that earn the blend. Often that starts on Meta, then routes into Google and TikTok when creative and tracking can support them, never as a vanity multi-channel checklist.
Next move
Ready to put it in writing?
Book a 15-min fit call. We audit fit, write the target and the 6× floor, and only invoice the agency fee if both gates clear.
Book a fit call