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II
Performance Marketing
Meta · Google · TikTok
7.5×
median ROAS outcome
Typical outcomes
7.5×
median blended ROAS
-41%
cost per lead
2 wks
to first optimization
The brief
Paid media is where discipline pays rent. We run Meta, Google, and TikTok as one connected system — not three disconnected dashboards — so budget flows to whatever is printing return today, not last month.
Every account gets a creative-testing engine, server-side tracking, and daily hands on the controls. We kill losers fast, scale winners faster, and defend every dirham of spend with numbers you can read at a glance.
The edge
We don’t buy clicks. We buy customers — and we can prove which is which.
How we operate
01
Intake & sit-down
We learn the business, the numbers, and the goal before we touch a dollar.
02
Signal audit
We map the territory — audiences, competitors, and the fastest path to return.
03
Build & launch
Tracking, creative, and campaigns shipped in the first two weeks.
04
Optimize & scale
Daily ops and a live war room until every dollar earns its keep.
What you get
✦Paid search & social buying
✦Creative testing frameworks
✦Landing & funnel CRO
✦Daily bid & budget ops
How the work runs
✦Account structure built for signal — a lean set of CBO campaigns fed enough conversions to exit the learning phase, instead of a sprawl of starved ad sets.
✦A creative-testing engine — new angles, hooks and formats shipped on a near-daily cadence, judged on outbound CTR and cost per landing-page view before ROAS ever enters the picture.
✦Clear kill and scale rules — losers cut within days; winners laddered up in measured increments so the algorithm never loses its learning and CPA stays flat as spend rises.
✦Server-side tracking under everything — conversion signal that survives cookie loss and iOS, so the platforms optimize toward real buyers, not proxies.
✦One connected system across Meta, Google and TikTok — budget flows weekly to whichever auction is returning best, not split blindly across three dashboards.
Your first 90 days
✦Weeks 1–2: a tracking and pixel/CAPI audit, an account restructure, and the first testing layer live against a clear blended-ROAS target.
✦Month 1: winning angles identified and scaled through consolidated campaigns; the losers already cut.
✦Month 3: a stable, scalable account with a repeatable creative pipeline and a blended return you can plan inventory and cash flow around.
Proof
A women’s-fashion brand scaled across four ad auctions while holding a healthy blended return; a fashion store hit about 9× on ruthless creative testing; a fragrance brand consolidated to 10.5× at scale. Same discipline, different niches.
Good questions
Do you manage the ad budget, or is that separate?
Ad spend is separate and stays in your own accounts — you always own the ad account, audiences and data. Our fee covers management; the media budget is yours.
What’s the minimum to run paid with you?
We ask for a three-month minimum so the algorithm and creative testing have time to compound, plus a budget large enough to gather real signal. We’ll advise the right floor on the intake call.
How soon will we see results?
Paid usually shows first signals within two weeks. Reliable, scalable return typically settles by month two or three, once the winning creative is found and consolidated.